The announcement was welcomed with a drone light show and fireworks. Meruelo made the announcement late last month at a grand gathering attended by 700 guests that included dignitaries, celebrities, employees and other guests. The newly named Sahara Hotel & Casino belongs to The Meruelo Group owned by Cuban-American billionaire Alex Meruelo. The renaming forms part of a $100 million re-branding strategy that is currently underway and is expected to run through next year. The news of an official name change first surfaced in June but no official renaming date has since been announced. The casino has been operating under SLS Las Vegas for the past five years. SLS Las Vegas is getting closer to the return of its old name ‘Sahara Hotel & Casino’ after the last remains of everything branded SLS were stripped away late last month.
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